YouTube to launch 'Shorts' to gain creators back from Tik Tok.

Tik Tok has gained immense popularity from last year or two. Some Youtubers switched from Youtube to Tik Tok because of its short videos making feature from 3 to 60 seconds long with different filters, effects and music which kept both the creator and viewers engaged, echoing the days of Vine.

Tik Tok was first launched in china in 2016 and released worldwide for IOS & ANDROID in 2017, owned by Byte dance founded in 2012 by Zhang Yiming.

According to the report, Shorts will live within the regular YouTube app and will include “a feed of brief videos posted by users.” Thanks to the company’s stockpile of licensed music, users will be able to use these as backing tracks for their videos, potentially giving YouTube an edge over its competitor.

Since release of the app it has been most downloaded in both the major app stores and very popular amongst teen.

But it’s also been plagued by controversy, including reports that moderators were asked to censor the reach of users with visible disabilities, and general disdain from the US politicians, many of which consider the Chinese app to be a national security threat. Granted, YouTube isn’t exactly controversy-free either.

It's interesting to see the battle between the two giants. The feature will reportedly be introduced by the end of the 2020.

But to shine and introduce new feature to the world, its perfect time because everyone is at home due to lockdown.

So it's a perfect opportunity for YouTube to launch its feature to defeat Tik Tok's immense popularity. It will probably want to present its challenger sooner rather than later.

Some facts about Tik Tok

• Byte dance acquired musical.ly on 9 November 2017.

• Byte dance merged Musical.ly into Tik Tok on 2 August 2018.

• TikTok became the most downloaded app in the US in October 2018.

• In February 2019, TikTok, together with Douyin, hit one billion downloads globally.

• In 2019, TikTok was declared the 7th most downloaded mobile app of the decade, from 2010 to 2019.

• It was also declared the #1 most downloaded app on the App Store in 2018 and 2019.

• The app is popular in Asia, the United States, and other parts of the world.

• TikTok is available in China as Douyin; its servers are based in countries where the app is available.

• Indonesia temporarily blocked the TikTok app on 3 July 2018 amid public concern about illegal content such as Pornography and Blasphemy.

• According to the "TikTok Death tracker" website, as of 4 March 2020 there have been at least 41 documented deaths of TikTok users, including 35 in India alone, while making TikTok videos.